Hello, I'm a visual director and creative designer based in Seoul. Currently, I work with Dyson Korea's creative team, directing the overall visual direction of the brand and facilitating smooth communication with customers. My hobbies include DJing and exploring various subcultures within the arts, which allows me to expand my tastes and engage with diverse communities. I find that enjoying subcultures enriches my creative work, providing inspiration and enhancing my competitiveness as a creative designer.