Floor Care
Creative Direction
Visual Directing
Film editing
Wash G1 is a new vacuum cleaner introduced by Dyson in 2024. It is designed for water-based cleaning without suction and features automatic self-cleaning capabilities. I oversaw the visual direction for asset creation required for domestic online and offline marketing campaigns. Extensive online advertising and OOH and DOOH campaigns were executed on a large scale. After directing domestic visual efforts, I contributed to global asset production by leading advertising campaign direction from our Singapore headquarters.
Environment Care
Creative Direction
Graphic Design
The newly launched Big&Quiet product in 2024 is the largest and quietest smart air purifier in history.
It garnered significant attention due to its powerful features. We built strong product awareness through extensive DOOH advertising, and ongoing advertising content has contributed to its active sales in the market. I directed both online and offline advertising and participated in asset creation.
