Headphones
Creative Direction
Visual Direction
Dyson's second headphone, Ontrac, was newly launched in 2024. To raise product awareness,
we collaborated with a music producer label to host an event that served as a platform for communication with various influencers and customers. I participated in creating a range of materials needed for the event and oversaw the overall direction. Following the event, we are continuing to produce more content to further enhance brand awareness.
